Digital Signage For Transport - On-Vehicle
Improved passenger service, more positive travelling experience
Objective: To provide an innovative, easy to use and dynamic on-board information display system for passengers
As well as keeping passengers fully informed about their journey and other useful information, the displays have been designed to carry advertising, providing a significant potential income. Advertising messages can easily be adapted to the passenger profile which will vary according to time of day, days of the week, location and other factors, from early morning workers and students to late night clubbers.
On-Vehicle Features
Screens can be linked to vehicle telematics and GPS, as well as GSM networks, or wireless networks when in range of a depot. The different connections offer many possibilities for on screen information
- The name or designation of the current service.
- The name or designation of the next 4-6 stops, using a format similar to those used on rail and underground rail systems.
- Advance notice of arrival and departure from the next stop
- Live CCTV images from up to eight on board security cameras to help passengers when alighting or boarding the vehicle
- General information such as the time, weather, penalties for fare-avoidance and special offers
- Advertising messages, both general and location-specific.
Improved passenger service and a more positive travelling experience. Reduced scheduling complaints.
helping to increase use of public transport, contributing to reduced traffic congestion
Potential to generate income by attracting advertising from both local and national businesses, with unrivalled flexibility and market focus
The right message, To the right people, At exactly the right time
Procyon's d|sign digital signage enables you change and pre-program advertising images and text at will according to the time of day or the day of the week.
So advertising messages can easily be adapted to the passenger profile according to the time of day, location and other factors, from early morning commuters and students to late night clubbers. Small, local businesses can reach highly targeted audiences just as they are approaching the most convenient stop, providing a highly precise and marketing opportunity for immediate response. And even major advertisers can support national campaigns with pin-point local precision and timing.
| TIME SLOT | PASSENGER PROFILE | ADVERTISING POSSIBILITIES |
|---|---|---|
| 06:00 - 10:00 | Students and commuters | Video games, bookshops |
| 10:00 - 16:00 | Senior citizens and families | Food shops, clothing outlets, bookshops, toys, cinemas, restaurants |
| 16:00 - 19:00 | Sports fans and commuters | Sports goods, drinks, cars, sports events, fast food outlets |
| 19:00 - 23:00 | Cinema and theatre-goers, clubbers | Restaurants, cinemas, drinks, clubs, taxi services, snack bars |