12th June 2015 - 13:21
Spirits company Diageo has turned to digital signage displays in a bid to promote Pimm's liqueur this summer, with the sign set to come on once the temperature reaches 21 degrees C - just about right for a glass of the good stuff.
According to Digital Signage Today, the campaign will be on 12 screens across Birmingham and London, and will run for ten days so keep your eyes peeled for the billboards when you're out and about.
Senior brand manager for Pimm's at Diageo Joanna Segesser was quoted by the news source as saying:
"Pimm's is known by consumers as being the iconic drink of the great British summer and consumer research has shown us that our media is not only more effective but also more efficient if it is linked to sunny weather."
Digital signage can be used for a wide variety of purposes, not just advertising and marketing (although it's especially effective in this regard). For example, you could use your signs at work to bring your employees' attention to pertinent news relating to the company as a whole, or you could use them in a restaurant to serve as your menu boards (much easier to change the menu week in and week out!).
These days, you can also use digital signage in conjunction with other technological advancements, such as apps. Perhaps you run a Twitter account or you want to bring in news from other relevant feeds run by other companies and you want people to see this information quickly and easily. With digital signage, you now can.
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