d|sign Digital Signage

What is Digital Signage?

Digital signage is a modern and effective communication tool that allows a company or organisation to distribute information in an eye-catching and engaging format. This type of modern digital media changes the way people think, feel, act and decide.

Technology like this is fast becoming the most reliable way for people to find out what's happening in their local area, and more than likely digital signage already plays a part in your everyday life.

From airports, post offices and supermarkets; to shopping centres, the corner shop and restaurants - digital signage is a communication tool that really makes notices noticed.

Take a look at some of the industries we deal with below and some of the common ways they successfully use d|sign to improve communications.

How Does It Work?

Display devices such as large LCD screens, projectors and touch screens are deployed in areas frequented by your targeted audience.

These screens are controlled across a computer network with digital signage software, and this software is used to specify and schedule the content that is shown on the screens.

A digital signage system could contain just one screen in a reception area or hundreds of screens across an organisation with locations all over the world.

The day to day operation of d|sign is easy, all you need to do is add and schedule your content, and with the opportunity to link into your business systems and display live content even that can partially or full automated, giving you fresh dynamic content every day.

How Is It Controlled?

Using this system you can control information flow throughout your organisation. The system can be controlled locally, centrally - even worldwide by one or more administration users. Because the signs are dynamic you can specify highly targeted messages to the people you need to see them, you can change them in real time to react to specific events and schedule content to be displayed weeks in advance.

A d|sign system might have 1 or 100 screens, but you can control them all from your existing desktop office computer, scheduling all of them to show different content for the weeks ahead or instantly making them all display a critial message.

What Do I Need?

d|sign digital signage system works on a standard PC (typical spec P3 / 1Ghz / 20GB HDD / 512MB RAM) and acts as a server. The server does not have to be a dedicated PC and could also host other applications for general day-to-day use. The display screens are controlled by a dedicated PC and acts as a client.

Digital Signage Research - Nielsen 2009

Respondents found digital signage to be more unique (58%), interesting (53%) and entertaining (48%), than other media.

44% of adults say they pay some or a lot of attention to digital signage, placing it ahead of traditional communication tools.

75% of 18 - 34 year olds have seen digital signage in the past 12 months and notice digital signage in seven different locations during their week.

What is Digital Signage?

How does it work?

How is it controlled?

What do I need?

Digital Signage Research

Corporate

The corporate sector has a large scope for improving communications in many different areas with digital signage, from your customer facing reception and meeting areas to internal information flow, call centre statistics, sales targets and communal areas. Whether you have a single office or branches all over the world, you can manage your signage and important messages both centrally and locally.

Internal marketing messages
Brand reinforcement
Visitor welcoming
Meeting room usage and booking
Call centre and sales target statistics
Morale and staff achievement
Product information and sales leads
Project management information and timelines

Public Services

Public sector environments need a strong signage and information focal point. Whether a Library, Police station front office, Job Centre or Benefits Office. With digital signage you can control the information on display rather than maintain messy traditional notice boards and highlight the most important information to the desired target audience.

Forthcoming events information
Queuing and waiting time information
New service and product promotion
Advice and service usage messages
Vacancy and availability notices
Entertainment and Infotainment
Public notices and references
Service status

Schools, Colleges & Universities

From Universities to Nurseries and everything inbetween, digital signage is a great way to promote your message to the widest audience and the most appropriate viewers. Replacing traditional notice boards with this technology means it's easier and more cost effective to manage and it's more attractive too. You can even incorporate the signage into the ICT curriculum with students helping to manage and create content.

Welcome visitors
Showcase student work
Inform parents
Emphasise school policy
Support curriculum subjects
Advertise extra-curricular activities
Reward achievement
Promote school facilities

Hospitals, GPs & Dentists

With numerous often separated waiting areas and public thoroughfares, the health care sector is a prime example of where digital signage can be used to improve communication with visitors, replacing unmaintained and uninviting noticeboards with engaging dynamic displays that are easy to update with messages for specific areas and viewers.

Introduce staff and services
Notify visitors of waiting times
Patient calling and registration
Directional and wayfinding information
Health and well-being messages
Advertise and promote health services.
Link to patient management and reporting systems.

Hotels & Conference Centres

Hotels, conference centres and trade shows amongst others can all use digital signage to help improve the flow of people through a venue, freeing up reception and concierge staff for other duties and relieving bottle necks that impede the smooth running of a venue, adding forthcoming events and facilities information gives you a powerful tool to personalise your venue for a client and encourage repeat business.

Welcome delegates and visitors
Directional and wayfinding information
Promote events and offers
Show menus and seating plans
Personalise corporate events with logos and brand media
Showcase facilities and floor plans
Meeting and event information
Menus and opening times

Leisure & Tourism

Tourist attractions often have a large number of visitors than need directional and timetable information. This can be mixed with information about attractions and exhibits, rides, queuing times and promotional material. Digital signage is great in zoos and theme parks, but is also equally beneficial in museums and galleries; gyms and swimming pools; sports venues and stadiums.

Promote future events
Give results and league tables
Advertise merchandise
Encourage repeat visits
Directional and wayfinding information
Show opening, timetable and queuing information
Inform about attractions and exhibits.

Local Councils, Libraries & Cultural Venues

In organisations that are made up of lots of differing departments, digital signage can be used to help link them all together, providing a mix of information relevant to the local department and the organisation as a whole. A mix staff and public facing content can be used within one building or over several premises all controlled from a central location.

Show council information across multiple venues
Distribute local notifications
Notification of new policies
Waiting room and reception area information
Event and service advertising
Give advice and promote social cohesion
Service and venue opening times

Retail Outlets

Digital signage is now common in retail environments. You can now frequently see them at point of sale, but digital signage is also being used within other areas of retail environments to highlight information to shoppers. Window front signage now gives you the opportunity to attract more passing trade and cost effectively increases the amount of window advertising space you have available.

Point of Sale promotion
Value added services advertising
Customer loyalty encouragement
Sale information
Queuing and warehouse retrieval information
Time sensitive menus and product offerings.

Industrial

With modern ruggedised hardware, now more than ever digital signage can be used in demanding industrial environments. Perfect for showing data about line or unit efficiency status; health and safety or shift information. Communications can be greatly improved without a round robin visit to every staff member.

Health and Safety notices
Production line statistics and performance
Picking and packing data
Logistics information
Staff notices and morale boosting messages
Shift specific information
Canteen information and entertainment

Transport Hubs

For both internal communications to staff within terminals and garages to public facing areas such as transport hubs, travel shops and actually on board the vehicles themselves. Digital signage now provides a viable and easily maintained way of informing and marketing to a largely captive audience. This technology can provide extra revenue streams that were not cost effective with static posters and notices.